Mara Ellis

Work

About

Contact

Open to roles

Resume

Mara Ellis

Resume

Mara Ellis

Work

About

Contact

Resume

Open to senior roles

Senior Product Designer

Senior Product Designer

Product designer for fintech & B2B SaaS.

I’m Mara, a product designer in Lisbon. For nine years I’ve helped SaaS, fintech and health teams turn messy operations into tools people trust, and I measure the work by what changes after launch.

View selected work

View resume

Previously at

Crewdock Ledgerline Tendwell

Portrait of Mara Ellis, product designer, outdoors in Lisbon

Mara Ellis

Lisbon, Portugal · CET

Portrait of Mara Ellis, product designer, outdoors in Lisbon

Mara Ellis

Lisbon, Portugal · CET

Experience

9+

years designing B2B and consumer products

Shipped

6

products shipped

Currently

Lead Product Designer at Crewdock

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Product teams

I’ve designed with

Crewdock

Ledgerline

Tendwell

Gridmint

Parcelry

(01) Selected work

Products I shaped, measured after launch.

All projects

Crewdock · Field-service SaaS

Rebuilding dispatch for 4,000 field teams

A new scheduling board and technician app that turned a day of phone calls into a drag, a suggestion and a tap.

Web app

Mobile app

Design system

6 min→90 s

Time to schedule a job

-38%

Dispatcher errors

Read case study

Crewdock dispatch board and technician app
Crewdock dispatch board and technician app

Crewdock · Field-service SaaS

Rebuilding dispatch for 4,000 field teams

Web app

Ledgerline · Fintech

Bill payments, from seven steps to two

A calmer bills home and a slide-to-pay flow that made paying on time the easy default for 2M customers.

Web app

Payments

Research

7→2

Steps to pay a bill

+31%

Repeat payments

Ledgerline bills home and slide-to-pay screens
Ledgerline bills home and slide-to-pay screens

Ledgerline · Fintech

Bill payments, from seven steps to two

Web app

Tendwell · Health

Booking a clinic visit in under a minute

One booking flow for 120 clinics, with reminders patients actually answer.

Mobile app

Booking

Accessibility

61%→84%

Booking completion

-22%

Missed visits

Tendwell clinic booking screen
Tendwell clinic booking screen

Tendwell · Health

Booking a clinic visit in under a minute

Mobile app

(02) About

Mara Ellis, product designer

I turn messy operations into software people trust. Fewer screens, clearer decisions, and numbers that move after launch.

4

product teams

64

components shipped in systems

3

languages (EN, PT, DE)

More about me

(03) What I bring

Four things teams hire me for.

Product strategy for complex tools

I turn tangled workflows into a clear product direction teams can ship against.

Product strategy for complex tools

I turn tangled workflows into a clear product direction teams can ship against.

Research that changes the roadmap

Interviews, field visits and data, turned into decisions instead of decks.

Research that changes the roadmap

Interviews, field visits and data, turned into decisions instead of decks.

Design systems that scale

Tokens, components and docs that keep five teams shipping the same product.

Design systems that scale

Tokens, components and docs that keep five teams shipping the same product.

Handoff engineers trust

Specs, states and edge cases written down before anyone asks.

Handoff engineers trust

Specs, states and edge cases written down before anyone asks.

(04) Experience

Nine years, four product teams.

Lead Product Designer

Crewdock

SaaS

2023 – Now

Lead Product Designer

Crewdock

SaaS

2023 – Now

Senior Product Designer

Ledgerline

Fintech

2020 – 2023

Senior Product Designer

Ledgerline

Fintech

2020 – 2023

Product Designer

Tendwell

Health

2017 – 2020

Product Designer

Tendwell

Health

2017 – 2020

UI Designer

Parcelry

Logistics

2015 – 2017

UI Designer

Parcelry

Logistics

2015 – 2017

(05) Kind words

Joana Pires

Joana Pires

VP Operations, Crewdock

Tom Keller

Tom Keller

Engineering Manager, Ledgerline

Aisha Naidoo

Aisha Naidoo

Head of Product, Tendwell

“Mara walked into the messiest part of our product and left it calmer. Dispatchers stopped calling us to ask how to use it.”

Joana Pires · VP Operations, Crewdock

(06) FAQ

Questions hiring teams ask.

Are you open to full-time roles?

What kind of products do you work best on?

Do you code?

How do you measure design work?

Can I see more detailed case studies?